The Business Model of Airline Company as an Instrument to Ensure its Competitiveness in the Market of Aviation Services

Abstract

The article is aimed at substantiating a set of indicators that characterize the business model as an instrument to ensure the competitiveness of airline company in the market of aviation services. The types of business models of enterprise are defined by different classification attributes; business models of airline companies are presented and characterized in terms of implementing the existing competitive advantages; a list of indicators that characterize the business model as an instrument to ensure the competitiveness of airline company in the market of aviation services is compiled. Using the example of the hybrid business model operating under the conditions of the ZAO «Ukrayinski vertoloty», calculations of prospective values of the indicators of net income, profit, profitability, financial stability and business activity have been made, which can be increased only if the airline company’s competitiveness is improved.

Keywords

• airline company
• business model
• competitiveness
• instrument
• hybrid business model
• indicators
• market of aviation services