LEADERS IN THE DEVELOPMENT OF INTERNET TV FRANCE

Abstract

The last few years the number of online video viewers in France increased by 15-20% per year. The most popular websites are the world famous video hosting «YouTube» and «Dailymotion», but the French usual television channels occupy a ranking of the most visited sites too. The most successful websites belong to the private group «TF-1» and the social group «France Television». The company «TF-1» achieves this by running the big deal of new convenient and useful services for television viewers, and the group «France Television» relies on the active development of the interesting internet projects. A successful strategy of the development in the internet allows broadcasters once again to advertise their products and thereby increase the audience. In addition, they get a new information platform for expansion and diversification their work as a media.