Promotional means of Communication event in the Museum Institution a Field and Analytical Study in the Ahmed Bey Museum, Constantine

Abstract

Abstract: The event is one of the important modern communication techniques that has been widely used in the corporate space for the popularization of different phthisic products and service of the company and creates a positive image; enhance the circle of its economic, social and especially cultural activities, as it highlights communication in the popularization of cultural content, The museum view that it is the most effective enterprise in safeguarding cultural heritage since the late twenties, it aimed at attracting the largest number of audience, which has to endure modernization and development of new, permanent, temporal and even ambulatory shows, taking several forms and concepts which aim with all the ways to vulgarize and define it within the audiences. A Keywords: event museum; audience; new show; popularization.