LETTER FROM THE EDITOR

Abstract

This letter introduces number 2, volume 3 (2020), of the Journal of Management and Business Education. This number is made up of five works related to: the origin and evolution of the management of legitimacy in higher education; the use of kpi to measure student satisfaction as an indicator of university management: optimizing the selection and training of professionals using artificial intelligence; educational branding in Spanish private universities and; the use of robots in education. In addition, thanks to all those who have made possible the publication of this number.

Keywords

• legitimacy
• higher education
• management
• bibliometric
• citespace
• intellectual structure
• robot
• technology
• branding
• university
• satisfaction
• kpi
• artificial intelligence
• professional performance
• training
• recruitment
• brand capital
• private university
• legitimidad
• educación superior
• gestión
• bibliométrico
• estructura intelectual
• tecnología
• universidad
• satisfacción
• inteligencia artificial
• desempeño profesional
• formación
• selección de personal
• capital de marca
• universidad privada