Nowoczesne Systemy Zarządzania (Dec 2015)
RECONSTRUCTING THE FUNDAMENTALS OF MANAGEMENT IN THE CONCEPT OF MANAGEMENT 2.0
Abstract
In this paper the current situation of the management 2.0 concept is analyzed. The key tenets of this concept are being considered and shortly defined. The main purpose and question is the matter of forming the fundamentals of „management 2.0” in the context of current problems in management practice. „The management 2.0” is being treated as an innovative concept of management, created mainly (but not solely) as a response to the development of IT technologies, especially the 2.0 Internet version. How adequate is this concept today? Does it exist in management practice? Studies of the literature on the matter, including the recent statements given by the concept creators especially Gary Hamel’s, leads to the conclusion that the term „Management 2.0” is rarely mentioned. That being said, this term is not yet replaced by the idea of „Management 3.0”, which hasn’t been created, or by any other versions marked with respect to the popular classification of internet programs evolution. Does this mean that the concept has ceased to exist? Or maybe it did not become popular enough? Have there been new concepts created which took the place of „the new newest thing” on the market of management in theory and practice? One thing is without a doubt – this is a very profitable market, with a high level of competitive struggle and pressure on new „products” (Micklethwait, Wooldridge, 1996). According to Wall Street Journal, Gary Hamel is ranked today as #1 influential business thinker. That is why this paper is based mostly on his last published books, blogs and interviews. Especially so called „moonshots” are considered, because they seems to be fundamentals of management 2.0. − G. Hamel presents them in that manner. Generally speaking, it may be interesting and attractive idea of reconstructing the fundamentals of management, more adequate to the digital economy conditions.
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