Impact of Promotional Activities on Choosing a Place to Study by the Students of Pope John Paul II State School of Higher Education in Biała Podlaska

Abstract

Subject and purpose of work: The article deals with the issues of promotion and its impact on the students’ decisions to choose a place to study. The problem seems to be important due to the changes on the educational market that have been taking place for several years. On the one hand, we have a large supply of academic institutions, and, on the other, an ongoing demographic decline. Such a situation requires the implementation of marketing activities which can establish and maintain permanent relationships between higher education institutions and the recipients of their offers.

Keywords

• promotion
• research
• marketing of educational services
• higher education institution
• m31