The Influence of the Constructs ‘Perceived Quality’ and ‘Trust’ for the Repurchase Intention in the Market of Fitness Centers in Southern Brazil

Abstract

This article aims to analyze the influence of the constructs 'perceived quality' and 'trust' in the repurchase intention in fitness centers and the relationship between the constructs. The sample included 193 respondents members/customers in three gyms in a small city in southern Brazil. The statistical technique used was Structural Equation Modeling (SEM), through which the conceptual model was tested. Results showed that perceived quality and trust positively influence the repurchase intention with a positive relationship existing between those constructs. This research makes it possible to further develop the literature on the topic since there are few studies in the fitness market. Moreover, an analysis of the reality of small cities and small businesses in the market addressed here is also made possible.

Keywords

• perceived quality
• repurchase intention
• trust
• fitness centers