IMAGE OF CONDUCTING POLITICAL PARTIES AND POLITICAL LEADERS OF THE RUSSIAN FEDERATION: THEORETICAL AND APPLIED ASPECTS RESEARCHES

Abstract

In article the review of researches on a problem of political image in a domestic science is submitted, results of own researches of the author, directed on studying of images of the political leader and political party in ordinary consciousness of potential and real voters are resulted, ways of effective positioning of image of the political leader are allocated.

Keywords

• политика
• образ политического лидера
• сознание
• семантика
• власть
• политические партии
• избиратели
• politics
• an image of the political leader
• consciousness
• semantics
• authority
• political parties
• voters