The historical and philosophical aspect of formation of a politician’s image

Abstract

The article analyzes the concept of “politician image” in the historical and philosophical context. Necessity of forming the image of the sovereign, ruler arises with the appearance of a power institution and it is still increasing at the moment. The article discusses the concept of “politician image" and its changes with the age of antiquity to the present day.

Keywords

• политический имидж
• образ
• имидж политика
• формирование имиджа