Names (Jun 2010)

A Note on Names for Energy Drink Brands and Products

  • Frank Nuessel

DOI
https://doi.org/10.1179/002777310x12682237915188
Journal volume & issue
Vol. 58, no. 2

Abstract

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Abstract This note examines selectively the names and language associated with popular energy drinks. It defines energy drink, provides a brief history of these products, describes their characteristics, and discusses the names and language used in the marketing of such products. It includes a table of the most popular beverages lists the products by brand and name.