Hermes (Oct 2023)
Discourse Analysis of the 2022 Australian Tennis Open: A Multimodal Appraisal Perspective
Abstract
This article presents a preliminary analysis of a corpus of texts relating to the 2022 Australian Tennis Open using a multimodal appraisal framework. The study utilises quantitative and qualitative content analysis to examine media reports, official statements, and public reactions to the incident, which centred around Novak Djokovic's vaccination status. The analysis focusses on assessing how evaluative language contributes to community-building and identifies the underlying values, beliefs, and evaluations that shape stakeholders' emotional, cognitive, and behavioural responses. The appraisal framework, encompassing attitude, engagement, and graduation, serves as a comprehensive tool for categorising resources that express evaluation. Furthermore, the article delves into the application of appraisal analysis within the context of multimodal and online discourse, encompassing various platforms such as newspapers, television, radio, YouTube, Twitter, Instagram, blogs, official political statements, and court rulings. By examining these diverse media, the study seeks to investigate the dynamic discourse interplay surrounding the 2022 Australian Open, highlighting the pivotal role of evaluative communication in fostering alignment among readers through shared values and attitudes. The preliminary findings suggest that access to greater semiotic recourses increases consensus. The gains from using this interpretative framework are an asset, facilitating the coding of a large data set and attending the different manifestations of discourses around the player’s participation. As discourse continues to shape societal narratives, this multimodal appraisal investigation contributes to our understanding of the complex dynamics inherent in discourse construction and the influence of evaluative language in shaping collective perception.
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