Social campaigns as a possibilities to build cooperation sports organizations with business organizations. Actions embedded in the CSR concept

Abstract

The aim of the article is to indicate the possibility of joint action in the strategic CSR-profit organizations (min. Company) and non-profit (min. Sports clubs). The authors point to social campaigns as one of the possibilities, which allows for the creation of joint business-social projects, with particular focus on the context of CSR and the 7th ISO 26000 area; the involvement and development of local communities.

Keywords

• csr
• csr in sport
• iso 26000
• social campaigns
• sports organizations