Promouvoir l’entreprise dans la presse technique : l’exemple de la revue Ganterie dans l’entre-deux-guerres

Abstract

A jewel of French industry territorialized in specific geographical areas, glove-making - which consists in the manufacture of skin gloves - was very active over the past centuries, particularly in Paris, Grenoble, Millau, Saint-Junien, Chaumont and Niort. This activity has been illustrated by the commercial qualities of actor in the sector, of which the manufacturers’ trade unions are an example. In 1919, by endowing the sector with the magazine Ganterie, the glove industry’s technical press, the Chambre syndicale des fabricants de gants de Grenoble, in partnership with Lyon, built a showcase for French glove-making that was given to foreign buyers through texts and images. The images selected for this work were chosen from among those on the theme of places of production and work around which some companies communicate when they acquire new industrial buildings which they then consider modern in a sector long perceived as archaic. The sample of images sheds light on the practices of French glove-makers in the inter-war period with regard to the use of visual discourse in commercial promotion in which places of production and work are a recurring theme. This work aims to understand the stakes involved in the creation of this type of magazine for the companies making up the sector and to analyze the place of images in the commercial practices of companies in the inter-war period through the case of glove-making.

Keywords

• company
• technical press
• glove factory
• glove maker
• industry
• work