Model of cooperation in the network of non-enterprise organizations on the example of Regional Tourism Organizations in Poland

Abstract

In the authors’ opinion, one should look for a new mission for regional tourism organizations in Poland (RTOs), in the face of radical changes in tourism and their high level of organizational maturity. Therefore, our research problem is to identify and settle which model of functioning (cooperation) of RTOs is adequate to their internal and external conditionings, as well as their inherent features - which model would allow them to function effectively. The aim of the paper is to formulate a proposal of a new functional model of RTOs based on networking and cooperation with their stakeholders. The paper includes a coherent and versatile collection of qualitative and quantitative research methods, including a multi-dimensional, innovative questionnaire and multi¬stage method of assessment of RTOs’ effectiveness. The authors are determining and estimating a catalogue of features influencing the level of ef¬fectiveness of functioning of RTOs; the features describe the character of cooperation between the organization and its environment. In spite of disclosed divergence of ideas on the directions and pur¬posefulness of modification of the existing RTO system, the authors propose an evolutionary system of RTO functioning as a networking organization, indicating the features, actions and tasks that will implement the new model to organizational practice. In consequence this will lead to the increase of effectiveness of the organization and eventually result in changes in the logistics and quality of management of tourist promotion of a region. In the opinion of authors, the proposed method of measuring the effectiveness of RTO network cooperation with its stakeholders should be implemented to the assessment of effectiveness of other tourism management and promotion organizations.

Keywords

• regional tourism organizations
• effectiveness
• cooperation models
• promotion management