Beş Yıldızlı Termal Otel İşletmesi Yöneticilerinin Müşteri Değeri Algılarının Belirlenmesi: Afyonkarahisar’ da Bir Uygulama(Determining the Customer Value Perception of the Five-Star Thermal Hotel Management: an Application in Afyonkarahisar)

Abstract

In this survey, it’s intended to determine the importance levels of the elements which can have influence in customer value. For this purpose, a survey application to high, medium and low level managers (n=88) of the 5-star thermal hotel managements which are active in Afyonkarahisar was performed. At the result of the survey, it has been determined that the most significant factor in establishing customer value is to pay attention to hygiene, and according to t and F tests performed, meaningful differences between customer value perceptions and individual particulars of the managers were founded.

Keywords

• Müşteri değeri
• termal otel
• yönetici
• Afyonkarahisar
• Customer value
• thermal hotel
• manager
• Afyonkarahisar