Survey the Situation of Furniture foreign trade, determine and prioritize the influencing indexes on export development (Case Study: Household Furniture)

Abstract

Furniture industry have a significant share in global trade, Therefore, development of this industry to exhibit meaningful presence in international markets can influence growth of GDP and non-oil incomes for our country. The aim of this study was to survey the situation of household furniture foreign trade and also determine and prioritize the effective indexes on export development of this furniture section. For this purpose, first household furniture imports and exports was determined according to released values of statistics published by the Iran Customs, and to determine the Indexes, library studies and interviews with some of the owners of industrial furniture and related experts were used. Influencing indexes were divided into 6 main groups and 48 sub-indicators. The importance degree of indexes was determined after collecting expert opinions by AHP. Results showed that material and product indexes, marketing and economy have the highest weight value in the main level. Also, between the sub-indices, stable supply of raw materials, strategic marketing development and supply of low-cost and low-interest funds, respectively were the most important.

Keywords

• import and export
• Furniture
• analysis hierarchy process
• group decisions
• index