Classification and Prioritization of Strategic Plans in Balanced Score Card (BSC) Model by Fuzzy Quality Function Deployment and Zero-One Goal Programming (ZOGP)

Abstract

Due to continuous changes in organizational environment, there is no warranty for long term survival in the market. Currently, those organizations can succeed that are agile and able to rapidly respond to environmental requirements. In this research a model has been proposed for applying proper strategies for achieving long term organizational success. The proposed model is an integration of Balanced Score Card (BSC) approach, Fuzzy Quality Function Development (FQFD) and Zero-One Goal Programming (ZOGP). In fact by BSC, appropriate strategic plans can be designed and prioritized by FQFD. Then, based on multiple objectives and existing problem constraints, feasible strategic plans are identified by ZOGP. Findings imply that decision making techniques can be well utilized in designing BSC through a structured methodology make improvement in all aspects and have a positive influence on organization's performance in long term . Keywords : B alanced Score Card , Fuzzy Quality Function Development, Zero-One Goal Programming, Strategic plans