LOGO AND THE DESIGN PRINCIPLES

Abstract

This paper has tried to explain the importance of the general and special principles in logo design. The study was realized on a lot of logos to understand when a designer could use the principles to create wonderful graphic representations. It is about symmetry, asymmetry, proportion, rhythm and harmony, substitution, juxtaposition, using different geometric shapes, lines, curves, silhouettes and stylizations, mirror and illustrative representation and so on. We have explained how to use graphic representations in some fields of activity and to choose the best symbol for a company/university etc. And, of course, it was a significant part about the redesign working. This paper presents a few interpretations and conclusions concerning the design principles applied for logos.

Keywords

• logo design principles
• graphic representation
• logo
• symbol
• colour