“COUNTERTEXT” BY A.I.NOVIKOV: REVISITED THE CLASSIFICATION OF EVALUATIVE REACTIONS

Abstract

This paper describes part of an experimental psycholinguistic study aimed at identifying strategies for the perception and understanding of the text of a glossy women's magazine. The psycholinguistic experiment was carried out in accordance with the methodology developed by A.I. Novikov - an outstanding Russian psycholinguist-practitioner, which consists in the construction of a "counter text". The author of the technique identified 16 types of reactions of recipients, in particular, the reaction «evaluation». In our study, this reaction is considered as a complex, heterogeneous, consisting of several subspecies identified in the course of a practical experiment. The obtained types of reactions are described.

Keywords

• counter text
• psycholinguistic experiment
• evaluativity
• встречный текст
• психолингвистический эксперимент
• оценочность