Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta

Abstract

Tourism is currently developing rapidly in Indonesia, especially in the Special Regions of Yogyakarta Province. The objective of this study was to examine the theoretical and empirical evidence of the relationships among destination image, motivation, satisfaction, and visit intention. A research model was achieved using the survey method with a questionnaire, and the proposed model examined three hypotheses. The empirical data was collected from young generations (students). A total of 200 questionnaires were returned and the data were analyzed using Structural Equation Modeling (SEM). The results supported the proposed destination loyalty model: destination image and motivation directly influenced satisfaction; and tourist satisfaction had direct and positive impact on tourist’s visit intention.

Keywords

• Destination image
• motivation
• satisfaction
• visit intention