NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES

Abstract

CEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of their approach to marketing. The biggest challenge the marketers have to face in a recession is the budgetary constraints. In this context more and more managers are considering the integration and the development of direct marketing activities in their organizations.

Keywords

• direct marketing
• mobile marketing
• sms promotion
• campaign