URGENT PREFERENCES AND EXPECTATIONS OF PARENTS IN THE CONTEXT OF THE CHOICE AND ESTIMATION OF SCHOOL ACTIVITY

Abstract

We should take into consideration diverse and changing needs and demands of the society for the transparency of education as a social institution. However, while studying the urgent priorities of the participants of the educational process, in particular, parents, we realize the need to be wary while using parental preferences as a direct guide for management decision-making in the field of education and, on the other hand, we should make account of opportunities and prospects development of a culture of consumer demands of the parents as individuals of the choice and estimation of school activity.

Keywords

• оценка деятельности школы
• качество образования
• выбор школы
• родительские предпочтения
• estimation of school activity
• the quality of education
• school choice
• parental preferences