Revista da Escola de Enfermagem da USP (Dec 2014)

NEWSPAPERS FOLHA DE SÃO PAULO E CORREIO BRAZILIENSE: WHAT THEY SAY ABOUT THE PROGRAM MORE DOCTORS?

  • Indyara de Araujo Morais,
  • Dábyla Fabriny Batista de Alkmin,
  • Jéssica de Souza Lopes,
  • Marina Menezes de Santos,
  • Mariane Sanches Leonel,
  • Rodrigo Silvério de Oliveira Santos,
  • Weverton Vieira da Silva Rosa,
  • Ana Valéria Machado Mendonça,
  • Maria Fátima de Sousa

DOI
https://doi.org/10.1590/S0080-623420140000800017
Journal volume & issue
Vol. 48, no. spe2
pp. 107 – 115

Abstract

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Analyzes publications related More Medical Program from July to September of 2013 and its impact on Correio Braziliense and Folha de São Paulo. This is a descriptive study using a qualitative-quantitative methodology. The analyzed and related data represent what the program takes in print. 363 publications were found, 262 in Folha de São Paulo and 101 in Correio. The word "Doctor" appeared in more titles, and Folha de São Paulo were 110 negative titles; to Correio neutral character was in 50 publications. In the character of news, 178 of these are pessimistic. The "neutral" and 101 representing "optimistic" 83. Was found that the media is critical to the impact of the program, but the truth is not apparent, but the opinion of journalists who wrote the stories related to the theme.

Keywords