MATEC Web of Conferences (Jan 2020)
Game theory application in marketing of innovation activity at industrial enterprises
Abstract
The theoretical game approach to analyzing marketing objectives in innovation activity is a reasonable supplement to the traditional methods and models of managing enterprises>’ marketing. The optimal choice of innovative products is significantly more important for industrial enterprises as unlike the commerce and service sector there are more expenses on the development and production of innovative products. Relatively simple game models allow checking the choice of a marketing strategy for various external conditions.
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