The Library's Role in Marketing Digital Information Services during COVID-19: Al-Balqa Applied University: Case Study

Abstract

During COVID-19, the authenticity and degree of marketing information services at Al-Balqa Applied University Center (Salt) confronted various challenges in obtaining information sources. This study however aimed at examining those issues and challenges using a questionnaire designed for library patrons. Based on the findings, the library should take a further step ahead by developing plans and strategies to boost the level of techniques to offer services to users and to expand continuous training programs. The limitations of the library and its services in this area are reflected in the problems that the community customers experience. The study also aimed at examining the library's potential role in marketing services, which was represented in the educational process and scientific research to develop and interact with worldwide quality standards as well as the implementation of local environmental laws

Keywords

• library, marketing information
• information services, digital information, covid-19, jordan