« Valeur ajoutée » : Graal du repositionnement stratégique de l’industrie agroalimentaire québécoise

Abstract

From 2006 to 2011, the outline of a new “biofood” policy was drawn up in Quebec, and subsequently synthesized in the green book which was made public in 2011. Elements of this political issue can be illuminated by contextualizing it within the recent evolution of the agri-food industry. This article intends to illustrate that the global deployment of transnational food processing firms and the centralization of distribution systems on a national scale, have concomitantly contributed toward the shaping of competitive, innovation-oriented strategies on which many of Quebec’s food processing firms rely, thereby calling into question the effectiveness of the marketing board system.

Keywords

• Quebec
• globalization
• agri-food industrie
• marketing board
• agricultural policy