Consumers’ Perception on Green Hotels

Abstract

In the past decade, the concept and values of green economy have become o topic of interest for both academics and practitioners. The tourism industry made no exception, taking into account its great negative impact on the environment. As a result, the paper presents a survey focused on 443 customers of tourism services, aiming at determining their perception towards green hotels. In this regard, several aspects have been taken into account, such as: attitude towards green behavior, trust in green hotels, intent to visit green hotels and willingness to pay for their services, influence of the external environment in choosing the services of green hotels. The results offer hoteliers a valuable insight on this subject that could be used in establishing future investments in green practices or environment management systems.

Keywords

• green hotels
• green practices
• sustainability
• tourism