PASOS Revista de Turismo y Patrimonio Cultural (Jan 2015)

Analise da Satisfacao dos Servicos Turisticos na Percepcao do Turista Estrangeiro: O caso do Municipio de Bonito, Mato Grosso do Sul, Brasil

  • Elton Gean Araújo,
  • Caroline Pauletto Spanhol,
  • Willian Yudi Yamashita,
  • Guilherme Garcia Velasquez,
  • Priscila Varges da Silva

Journal volume & issue
Vol. 13, no. 3
pp. 581 – 600

Abstract

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The county of Bonito ‑ MS has been integrated to an international tourism scenario, which confronts its reality of touristic service provision and its tourist infrastructure with the opinion and satisfaction of the foreign visitors . Facing this fact, this study perceives and relates the opinion of these visitors with the points where services and infrastructure are highlighted, as well as in the fields that need attention. This study has a quantitative objective and has used in data processing fundamental statistical methods (descriptive, inferential and multivariate) to obtain the distributions , interval estimates, and measures of correlation and similarity of variables, avoiding interference of any other intervening variables. All results obtained have helped to establish a comparison and correlation between variables, providing important information about this visitor demand in this locality.