Anuario Facultad de Ciencias Económicas y Empresariales (Jun 2017)
Impact Assessment of Citizen Fairs in the Process of Transition from the Popular Economy to a Solidarity Economy
Abstract
The law of popular and solidarity economy in Ecuador was created to promote the transition of organizational forms of popular solidarity economy towards forms of organization. This law made possible the development of projects aimed at strengthening solidarity economic practices. One of these projects are the citizens fairs, promoted since 2008 by the state (government ministry). The fairs are an associative marketing strategy is an alternative to price speculation and a viable path to the organization of popular venture. Effective evidence that the fairs do not contribute to the transition offered popular economic forms towards forms of organization solidarity.