STRATEGY FOR DEVELOPING THE SIAM BANJAR ORANGE COMMODITY THROUGH IMPROVING SUPPLY CHAIN PERFORMANCE IN TIDAL LANDS

Abstract

Oranges are one of the state-produced horticultural crops in South Kalimantan. The cultivation of these oranges is widespread across all districts and cities in South Kalimantan. The Siam orange crop is abundantly cultivated in Barito Kuala Regency, which is a tidal swamp region located in South Kalimantan. In 2022, the production of Siam oranges in South Kalimantan is projected to reach 1,153,595 quintals. Out of this, the orange production in Barito Kuala Regency will account for 754,950 quintals, which is equivalent to 65.44% of the overall output in South Kalimantan. In light of the numerous hazards that arise within the distribution channel of the Siam Banjar orange supply chain, it is imperative to examine the development plan by assessing the performance of said supply chain. The aims of this study are twofold: 1) to identify the internal and external factors that contribute to the production of high-quality horticultural goods; and 2) to devise a strategy for the development of such goods by analyzing data using the EFE and IFE matrix analysis tools to identify the internal and external factors involved in commodity development. To address the second objective, we will create a commodities development strategy by utilizing the SWOT analysis tool. The analysis reveals that the internal factor evaluation of the development of the Siam Banjar orange commodity indicates a significant strength in the form of the price of Siam Banjar orange fruit, scoring 0.45. On the other hand, a notable weakness is identified in the absence of modern storage technology, scoring 0.08. Regarding examination of factors affecting the growth of the Siam Banjar Orange commodity, the primary potential is in the advancement of farmer groups, scoring 0.36. On the other hand, the biggest hazard is posed by competition from imported fruit, scoring 0.105. The Siam Banjar orange commodity has an IFE score of 2.115 and an EFE value of 2.015. According to the IE Matrix, the Siam Banjar orange commodity is classified under division V, specifically in the category of defense and maintenance. The preparation of alternative strategies for developing the Siam Banjar orange commodity in Barito Kuala Regency involves the use of SWOT analysis. These strategies can be categorized into four types: 1) S-O Strategy: This involves selecting superior varieties, diversifying and innovating product. 2) W-O Strategy: This strategy focuses on implementing a corporate model, utilizing technology-based markets and marketing, and providing special financing program for orange farmers. 3) S-T Strategy: This strategy aims to enhance technical cultivation capabilities, adopt green technology, and establish sustainable spatial planning. 4) W-T Strategy: This strategy focuses on managing post-harvest activities and mitigating risks.

Keywords

• efe and ife matrix
• siam banjar
• oranges
• swot
• tidal land