Factors Affecting Decisions on Investment Patterns for Financial Problem Solving in the Accommodation Business: the case of Nonthaburi and Pathum Thani.

Abstract

The purpose of this study is threefold: first, to study factors that affect the decision making of hotel and lodging entrepreneurs in the area of Nonthaburi and Pathum Thani in Thailand when selecting investment patterns; second, to create a fit pattern to solve financial liquidity problem; and third, to determine the appropriate method to solve financial liquidity. Two sources of data came from an indepth interview with one group of entrepreneurs and from questionnaires answered by 212 entrepreneur respondents. Binary logistic regression was used in this study for an analysis. Research results were as follows: the factors that affect decision making of entrepreneurs when selecting investment patterns at the .05 level of significance include Geography: Government Policies, Infrastructure and Market around the areas. Three major factors can explain the variance of decision making of entrepreneurs at 88.76 percent. The means to solve business financial liquidity problems is by adopting the Sufficient Economy Philosophy (SEP) suggested by His Majesty the late King Bhumibol Adulyadej.

Keywords

• Accommodation Business
• Financial Problem Solving
• Investment Pattern
• Nonthaburi
• Pathum Thani