Kultura (Skopje) (Sep 2015)
The co-viewing 2.0: Detaching from History and Applying in the New Media Age
Abstract
Since the advent of digital media and the 2.0 environments, the way we watch television and consume audiovisual media has changed. The audience can now be also called users, users who generate content and therefore share experiences online and offline. This has an impact on how the user understands TV content. For instance, the proliferation of user–generated content has made a strong impact on the different spheres of society, as people are able to access online information from anywhere (computers, mobile phones, tablets) and also share, create, contribute or view together new and mass media content. In other words, it has generated a new way of co-viewing. This concept of co-viewing comes after an experiment made with Sesame Street in 1970 whereby it was shown that when children watch television together with adults, their capacity of learning increases. Hence why I found it necessary, in this study, to develop a brief history review of co-viewing. After having examined the concept we also try to apply generate a new definition of co-viewing, what we call co-viewing 2.0. It is done to attach the concept in the actual environment. This intent also includes the use of this concept not just in the scope of children but in general as co-viewing and discussing media content with others can be an enhancing experience in terms of acquiring knowledge at any age.
