Tržište (Dec 2016)

Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers

  • Peter Jones,
  • Daphne Comfort,
  • David Hillier

Journal volume & issue
Vol. 28, no. 2
pp. 213 – 229

Abstract

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Purpose – The aim of this paper is to provide an exploratory review of the interpretations of the concept of sustainability amongst the UK’s leading food and drinks wholesalers, as revealed by the sustainability agendas and achievements reported on their corporate websites. Design/Methodology/Approach – The paper begins with short introductions to sustainability, corporate sustainability and sustainability reporting, and food and drinks wholesaling within the UK. The empirical material for the paper is drawn from reports and information posted on the leading food and drinks wholesalers’ corporate websites. Findings and implications – There are marked variations in the extent to which the UK’s leading food and drinks wholesalers reported and provided information on their sustainability agendas and achievements. These agendas and achievements embraced a wide range of environmental, social and economic issues, but the reporting process had a number of weaknesses that undermined its transparency and credibility. The authors also argue that the leading food and drinks wholesalers’ definitions of, and commitments to, sustainability are principally driven by business imperatives as by any fundamental concern to maintain the viability and integrity of natural and social capital. Limitations – The paper is a preliminary review of the sustainability agendas and achievements publicly reported by the UK’s leading food and drinks wholesalers. Originality – Within the food and drinks supply chain, wholesalers have a pivotal role at the interface between producers, manufacturers, retail and service providers, and as such they can play in promoting sustainability. However, the role of the UK’s wholesale sector in addressing sustainability has received scant attention in the academic literature, so this paper will interest academics and students in business management and marketing.

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