Data in Brief (Oct 2018)

Dataset on customer experience and satisfaction in healthcare sector of Nigeria

  • Taiye Borishade,
  • Oladele Kehinde,
  • Oluwole Iyiola,
  • Maxwell Olokundun,
  • Ayodotun Ibidunni,
  • Joy Dirisu,
  • Charles Omotoyinbo

Journal volume & issue
Vol. 20
pp. 1850 – 1853

Abstract

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The central aim of the study was to show a dataset that empirically examines the connection between customer experience (CE) and customer satisfaction (CS). Few or no research have investigated how customer experience can be used to improve customer satisfaction in the healthcare sector of Nigeria. The study therefore adopted a survey research and the data were generated via a structured questionnaire. A total of 365 copies of the questionnaire were retrieved from the customers of the selected four private hospitals in Lagos State. The questionnaire administered were analysed using SPSS (version 22). Using the descriptive and the Categorical Regression CATREG analysis, the data explained how customer experience have a significant relationship with customer satisfaction. The data gathered is provided openly so as to facilitate further analysis Keywords: Customer, Experience, Customer satisfaction, Healthcare, Nigeria