DEVELOPMENT OF WOMEN'S ENTREPRENEURSHIP AS A FACTOR OF EFFECTIVE EMPLOYMENT

Abstract

The article deals with women's entrepreneurship as one of the most effective ways of women's employment. Many Russians are living below the poverty line, work in the informal sector of the economy, are not able to get a job in their specialty, to start their own business or to stand in the fiercely competitive environment. All they need legal, informational, financial support for self-realization, including by opening their own business and the development of his family business. InRussiathere are many structures and programs to support small and medium-sized businesses, but only few among them are those that aim to support women's entrepreneurship, which requires rethinking and finding new ways of its development.

Keywords

• women's entrepreneurship
• women's employment and unemployment
• informal economy
• small business support centers