From screen to soft power: the rising appeal of Turkish TV series in Bangladesh

Abstract

This study examines the popularity of Turkish TV series in Bangladesh and their effectiveness as a soft power tool for Turkey. It also aims to understand why these series have been successful in shaping the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership.

Keywords

• turkish tv series
• the magnificent century
• sultan suleiman
• soft power
• cultural proximity
• bangladesh