66Fashion Highlight - No. 01/2023THE METAVERSE AS AN OPPORTUNITY FOR THE DEVELOPEMENT OF FASHION DESIGN

Abstract

This paper refers to the relationship between the fashion system and digital transformation, focusing on fashion streetwear and the Metaverse’s digital worlds. The analysis goes briefly tracing the main stages of the evolution of the digital worlds in recent years, highlighting the points of contact and the contaminations with the material world, which are outlining new connections and unprecedented developments. The image and language of fashion clothing, generally material, maintain its strong communicative value even in the digital world, through the figure of the avatar. The Metaverse is able to create new opportunities for fashion and suggesting future developments that have a strong impact on the lives of young people, increasingly blurring the boundaries between the real and virtual worlds.

Keywords

• metaverse
• streetwear
• fashion
• communication
• avatar