Customer centric strategies for value creation: academic experimentation

Abstract

The exigency to assure the maximum of efficacy and efficiency of the educational processes is an important challenge to the social and economic development. The use of customer centric strategies is a crucial opportunity to the monitoring and the continuous development of the performance amelioration. This paper presents a new customer intelligence system that offers an indispensable support to improve the performance of the academic educational system by extracting knowledge from a data warehouse. In particular, the experimental analysis made on undergraduates of the Faculty of Economics of Bari proves that the CIS allows to detect early the dropout reducing the academic death rate.

Keywords

• Data
• Information
• Knowledge
• Business Intelligence
• Customer Intelligence
• Decision Support System.