Developments in the Regulation of Broadcasting Advertising

Abstract

This Intervention provides a review of developments in the regulation of broadcast advertising within the UK. The piece focuses on the implications of media convergence on broadcast advertising, and provides a brief history and analysis of the regulation of broadcast advertising within the UK. The piece also reviews Advertising Codes and provides an overview of regulatory bodies such as OFCOM and the ASA, and their respective roles.

Keywords

• Convergence
• ASA
• OFCOM
• Regulation
• Broadcasting
• Advertising