Academic Finance (Dec 2020)

The strategic decision-making process in family businesses in Cameroon

  • Wamba Berthelo KUEDA,
  • Kouakep Kouakep Olive Stéphanie,
  • Kountelejouo Kountelejouo Laguarta Carine,
  • Nongni Nongni Clodiane Léa,
  • Kakti Kakti Ngueumeleu Gisèle

Journal volume & issue
Vol. 11, no. 2

Abstract

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This research aims to highlight the factors having an influence on the role played by the Board of Directors in the strategic decision-making process of Family businesses in Cameroon. The data analyzed were collected from 46 family firms in the cities of Yaoundé, Douala, Bafoussam and Dschang. Using orderly logistic regression, our results indicate that the individual factors to the manager (age, level of training, professional experience) have a significant influence on the role played by the board of director in the Decision-Making Process. In fact, although the influence of the manager's age is negative, his level of training and professional experience positively influence the role played by the Board in the decision-making process. In addition, we found a significant and positive association between the decision-making process and the contextual factors (link of inbreeding, accumulation of function) in the company. These conclusions constitute the basis of a reflection on the profile of the ruling class of family businesses in Cameroon, making it possible to guarantee and ensure their performance and sustainability.

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