Designing Adaptive Business Model Using Interpretive Structural Modelling

Abstract

Due to the expansion of international trade and presence of companies in the foreign markets for exploitation of opportunities, it seems essential to take into account the differences among the markets and countries and adapt their businesses to the specific conditions of each target market. In this regard, this research aims to achieve adaptive business model to have an effective presence in the international markets. To this end, as the first step the components of adaptive business model were identified through a systematic review of literature and interviews with experts. The output of this stage was the identification of 26 indices in eight dimensions. As the next step, interpretive structural modeling method was applied to map the relations among the dimensions. The results indicated that the three dimensions of competitive strategy, internal value chain, and external value chain are the building blocks of any business. The adaptation process starts from these three dimensions and the other factors including the proposed competitive value, value delivery context and customer should be later adapted to target markets. Eventually, the adaptive process leads to financial and non-financial consequences.

Keywords

• adaptive business model
• systematic review
• content analysis
• interpretive structural modeling