MODELS OF TECHNOLOGY ADOPTION: AN INTEGRATIVE APPROACH

Abstract

The interdisciplinary study of information technology adoption has developed rapidly over the last 30 years. Various theoretical models have been developed and applied such as: the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT), Theory of Planned Behavior (TPB), etc. The result of these many years of research is thousands of contributions to the field, which, however, remain highly fragmented. This paper develops a theoretical model of technology adoption by integrating major theories in the field: primarily IDT, TAM, and TPB. To do so while avoiding mess, an approach that goes back to basics in independent variable type’s development is proposed; emphasizing: 1) the logic of classification, and 2) psychological mechanisms behind variable types. Once developed these types are then populated with variables originating in empirical research. Conclusions are developed on which types are underpopulated and present potential for future research. I end with a set of methodological recommendations for future application of the model.

Keywords

• Technology adoption
• Innovation diffusion
• Technology management
• Innovation management
• Information technology