The Role of Sustainable Communication on Human Behavior on Recycling: A Case of Turkey

Abstract

The resources that nature offers to human beings are of course not infinite, unless there is a conscious and careful use, an "end" is coming in terms of natural resources. Preventing waste of resources, protecting nature and gaining the habit of recycling are now inevitable in order for healthy generations to continue their lives and to increase their economic development levels. There are not enough studies in the literature on the subject. The current study aims to determine the levels of individuals' behaviors and attitudes regarding the subject. The literature review section is divided into two sections. The first section briefly explains the recycling issue. The second section includes studies on recycling in Turkey and in the world. The current study measured and determined the focus group's level of awareness about recycling. SPSS was used to analyze the data. A total of 4885 people participated in the study. 60.8% of the participants were women and 39.2% of them were men. Participants had an average score of 106.04 (SD = 17.80) from the environmental awareness and sensitivity scale and considering that the maximum score to be obtained was 140, the participants were at a partially good level in terms of environmental awareness and sensitivity.

Keywords

• environmental awareness
• recycling
• household waste
• trends of consumer
• çevre bilinci
• geri dönüşüm
• ev tipi atık
• tüketici eğilimleri