The Impact of Social Media on Consumer Sentiment

Abstract

With the wide use of network media, consumers’ information acquisition and communication methods have undergone significant changes. Network media not only provides them with a fast and efficient way to obtain information, but also provides them with a broader social space and communication platform. Therefore, the popularity of social media has brought some negative effects, such as low mood and depression among consumers. This paper will first study the impact of social media operation strategies on consumer sentiment. Secondly, the author will examine how social media self-control affects mood, which includes how users control their emotions and behaviors on social media, and the impact of this self-control on consumer mood. This paper will discuss and study through the research methods of psychology and sociology. Finally, this study aims to analyze the problem of information overload between social media and consumer sentiment by focusing on the comments made by consumers on social media. At the end of the study, the research results need to be summarized and analyzed in order to provide useful references for social media platforms to manage consumer emotions, so as to provide useful references for lawmakers, academics and practitioners.