PERLINDUNGAN KONSUMEN DALAM IKLAN OBAT

Abstract

Payload information is correct, clear, and honest, is a consumer right that must be given in the advertising business and tell what consumers need to know in order to determine the right choice. Most of misleading drug ads carry the message that it is incomplete and does not correspond with the content of their products. Drug ads through our pre review prior to publication, sanctions for violations to deterrent effect. Overlapping drug advertising regulations, the role of BPOM as a supervisor who makes the rules and censorship on the ad. Keyword : drug advertisement, consumer