EL PROCESO DE INTERNACIONALIZACIÓN COMERCIAL DE LA HORTICULTURA INTENSIVA ALMERIENSE

Abstract

The main goal of this work is to study the trading internationalisation of the intensive fruit and vegetable sector in Almería (Spain). For this purpose, the foreign trade of fruit and vegetables, as well as the main features of the export enterprises are analysed in order to show their strengths and weaknesses entering foreign markets. Finally, some guidelines are given to reach a more competitive internationalisation strategy.

Keywords

• Intensive Horticulture
• Almería
• Foreign Trade
• Internationalization