Pratiques médiatiques et segmentation des publics de l’information politique en France

Abstract

This article analyzes political news consumption during the 2022 French presidential election campaign. Based on a national survey (n = 1,358), it aims to identify how political news consumption and media choices vary according to individuals’ social characteristics and position on the political spectrum. In addition to the expected social segmentation, our results tend to show a “political” segmentation of audiences according to media type. On the one hand, supporters of centrist, right-wing, and far-right-wing candidates have political news practices in which the consumption of traditional audiovisual media through its flagship product, television news, remains paramount. On the other hand, supporters of left-wing candidates tend to prefer the alternative, even counter-hegemonic, editorial lines of certain pure players, while sharing with centrists the reference to the national daily press.

Keywords

• press
• social media
• news consumption
• political position
• political polarization