International Review of Management and Marketing (Jul 2016)

State Authorities and Legal Informational Marketing in Conditions of Transition to Democratic: The Social and Cultural Aspects

  • Andrey Yu. Mordovtsev,
  • Alexey Yu. Mamychev,
  • Tatyana V. Mordovtseva,
  • Mikhail L. Mirzorin

Journal volume & issue
Vol. 6, no. 6
pp. 45 – 50

Abstract

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The article reveals the original aspects of formation of legal marketing information in the transition (transitive) public-political field. The paper studied the nature of the legal information in a broad sociocultural space, revealed its peculiarities and social importance in the modern world. For a more cost-effective transition of legal information it is necessary to conduct mass marketing of government authorities and the relevant legislation in the environment of a democratic society. In general, provisions defined herein largely explain the features of a democratic state creation in the former Soviet political and legal environment, as well as why the period of large-scale socio-political and socio-economic transformation in Russia is not yet complete.

Keywords