Travessias (Apr 2010)
THE REPRESENTATION OF SOCIAL ACTORS IN ADVERTISING “HITLER”
Abstract
The aim of this work is to verify how the representation of social actors in discourse theory can be applied at the critical study of an advertising text. In order to this, the VT Hitler, produced by W/Brasil agency for the newspaper Folha de So Paulo, is analized, investigating sociosemantic categories proposed by Theo van Leeuwen. The results demonstrate, specially, estrategical use of resources of agentialization and deagentialization.
