Pragmatic potential of authorial strategies of the blogosphere

Abstract

The article deals with the pragmatic potential of speech impact of authors of popular video blogs on the audience of the Internet space. The effectiveness of communication with blog subscribers allows their authors to purposefully form an audience around them and become “opinion leaders”. The purpose of this study is to determine the authors’ strategies of speech impact of video bloggers in the historical paradigm - in comparison with the genres of newspaper and magazine media of the previous period. The subject of the study was both the statements of bloggers and the perlocutive effect of their impact on the audience in the form of comments in blogs, and the reaction of blog addressees.